On-Page Otimization
The Ultimate Guide to On-Page Otimization We work with a great deal of very talented website designers and developers who create first-rate websites for their clients – aesthetically superb but not always the most search engine friendly they could be. Overall it can make the project more expensive for the client because it means that we as the SEOs have to go back under the hood of their shiny new website to make tweaks for better on-page optimization. This guide is intended to be a cheat sheet that allows you as a designer or developer to really bake SEO into the projects you are working on – saving your clients time and money in the long run as well as making the process much more seamless for them and your life a heck of a lot less stressful, well at least no more SEOs bugging you to make changes! Website Factors & Site Architecture Factors URL Structure – the golden rule when it comes to URLs is to keep ‘em short, pretty and include the page level keyword – n...